GROWING
community through engaging campaigns.
Conceptualization • Design • Project Management • Production
FirstLine Schools is the largest homegrown charter school network in New Orleans. In this city’s unique choice-based school system, families apply for their preferred public schools through a unified enrollment process. With roughly 60 different charter management organizations available to families, school scores, programming, and pedagogy are qualities families consider when choosing between schools.
For this campaign, my goal was to develop a new visual strategy to unify the individual school brands under the parent brand, FirstLine Schools.
Once a part of the FirstLine Family, continuity of brand and quality of communications products extended to all materials. For example, these annual family handbooks that I designed are critical tools for welcoming new members of the FirstLine community.
GROWING
community through engaging campaigns.
Creative Direction • Design • Project Management • Production
KID smART is an arts education nonprofit that provides imaginative programming to public schools in the greater New Orleans area. Their mission is to engage children and educators in dynamic, creative, and relevant learning through the arts. This work is made possible through school and community partnerships and funded based on the demonstrated efficacy of their work.
Individual donors are a cornerstone of their funding portfolio, and they value the data-informed impact of the organization. This annual appeal showcases curricular quality, annual impact milestones, and organizational health.
